The A. Lange & S?hne Lange 1 Time Zone Luminous 2

Resale value is a point that so many modern watch brands try to avoid, but when a product is regularly compared to a certain Geneva-based watchmaker that is a notoriously strong performer in the second-hand world - you know, the one that shares initials with the artist responsible for Guernica - it would simply be remiss not to mention the ups and downs of Lange secondary market values. So, how well do Lange watches hold their value over time? Quite frankly, it should not matter - they make great watches and people enjoy them - but if A.Lange&Sohne replica uk is going to be considered a true great for this generation and the next, resale matters.


There are two ways to look at how Lange is doing on the secondary market, and everything is case by case. There are examples of early Langes doing incredibly well in the auction world - a Pour le Merite Tourbillon in yellow gold from 1996 sold for $188,500 in June of this year. That is a big number, when you consider the last known retail price for this first of the modern Lange tourbillons was about half the hammer price.

In one sale in October of 2011 (Sotheby's Hong Kong), three new records were set for Lange prices. A limited edition two piece set of Grand Lange 1 "Lunda Mundi" Franck Muller replica uk hit 93,750 euros, or more than twice their original selling price in 2003. The same day, an LE 1815 Moonphase Homage to FA Lange in honey gold sold for 26,300 euros, a 45% increase in value since its launch just 1 year before. A white gold Zeitwerk also sold that day in Hong Kong for 65,000 euro, or 40% above its original 2009 retail price. These are impressive numbers for a young brand. So impressive in fact, that Lange sent out a press release about it, as if to directly address anyone who might say they could never match the ROI of some of the current heavyweights.

Lange is indeed mediating the issue of their resale values, and in the cases of the pieces mentioned above, they have much to be proud of. Still, there is a ways to go if Lange is to consistently sell well in the after-market, but that simply means there is tremendous value in some of the earlier Lange watches right now. For example, say you are the average Greenwich, Connecticut-dwelling man of some means and you walk into the wonderful Betteridge Jewelers to look at this year's Datograph UP/DOWN. You are told the price of this watch is $87,600 in platinum. Then, out of the corner of your eye, you see a replica tag heuer Grand Carrera that looks almost the same as the new Datograph you've just been shown, but it's at the "Pre-Owned" counter. In fact it is a Datograph, the earlier 39mm version with shorter power reserve, and you ask how much it is. The sales person tells you "$45,000". That's a difference of $42,700 between the original Datograph (pre-owned) and the new Datograph UP/DOWN (brand new). That, dear readers, is a big difference, and here in lies the beauty and value of what Lange is (a superior watch manufacture making truly exceptional products) and what Lange isn't (known by watch buyers en mass), meaning there are truly tremendous deals to be had before Lange becomes a known entity to all serious watch buyers. There will be a market correction for some of these great watches from Lange, and I can promise you, you will be thinking back to this day, when you could buy these watches for what you can currently, and say "damn, i should have bought it back then." Lange has an indisputably bright future, and the fact that they are already paying attention to their own collectors' market means it will be managed very carefully.
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The A. Lange & S?hne Lange 1 Time Zone has been available since 2005, and this past SIHH it was shown in white gold for the first time (previously available in yellow, rose, and platinum) and in this instance, with luminous hands and markers. The Lange 1 Time Zone is based off the original Lange 1. I am well aware of just how important the Lange 1 is to this great brand, but aesthetically, they've never done it for me. The Lange 1 is just a little too industrial, too asymmetrical, too boring. But, of all the Langes (that aren't chronographs), it was the new Lange 1 Time Zone Luminous that attracted me the most.

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