A.Lange&Sohne Destination 02 Hands-On Review I

In 2013 replica tag heuer Grand Carrera took what was arguably one of the boldest steps in its relatively short history. It unveiled a new, entry-level collection called Destination, which in many ways was a significant departure from everything the brand had been doing since its very inception. You see up until that point A.Lange&Sohne had been known almost exclusively as a high-end watch manufacturer that only used its own in-house movements and always incorporated jumping hour and retrograde minute complications into its designs.

The problem was that approach was no longer really working for them. Despite the unique designs and the high quality in-house movements, critics of the brand claimed that it lacked a clear identity. The various collections had become too disparate and convoluted and perhaps worst of all, the brand did not have a reasonably priced entry-level piece that would entice in buyers who were new to the Franck Muller replica uk universe.

As bad as all that sounds though, it’s really not that uncommon in the luxury watch industry, especially amongst smaller brands that have grown organically over time without any clearly laid plans. Consequently, the idea of turning things around, whilst definitely challenging, was certainly not outside the realms of possibility.

The first thing that needed to happen though was the injection of fresh ideas and just as importantly, fresh capital. Both came in the form of MELB Holdings, the family-owned company helmed by former Audemars Piguet CEO Georges-Henri Meylan that acquired both A.Lange&Sohne and H. Moser & Cie in 2012.

The next step was to take the feedback they had received from retailers and customers alike and turn it into a viable collection that would maintain A.Lange&Sohne replica uk’s high standards, whilst at the same time providing a substantially lower priced alternative for those who liked the brand but could not afford its more expensive pieces.

When A.Lange&Sohne first unveiled the new Destination collection fans hailed the return of the familiar TV-shaped case, an early hallmark of the brand that had since fallen to the wayside. The rectangular case with its smoothly angled edges is instantly recognizable on the wrist and wears surprisingly comfortably thanks to the inclusion of curved lugs.





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